RevenueWell Director, Performance Marketing in United States
Back in 2010, our founders saw an opportunity to dramatically improve how doctors’ offices engaged with patients by bringing the latest marketing automation technology into their practices. They outlined a vision for a healthcare marketing platform that didn’t exist. It would be simple to use, full-featured, and it would empower practices to build better, more connected relationships with their patients and communities. After more than a decade building upon this initial vision, thousands of dental practices across the United States use RevenueWell to attract, engage, and delight their patients. We’re proud of our growth in dental, but we have a lot more to do—and we need great people to help us expand.
ABOUT THE ROLE
We’re looking for a director of performance marketing to lead RevenueWell’s demand generation and growth marketing efforts aimed at generating new revenue opportunities through customer acquisition, retention, and expansion. The right person for this role is a full-stack marketer who obsesses over marketing funnels and metrics, is highly comfortable with forecasting and budgeting, and is well-versed in the latest demand generation strategies for driving growth at a SaaS company.
This role manages a team within marketing that is highly accountable for hitting our growth targets, from our demand gen performance managers to the experts who manage our paid, organic, and owned channels. The position reports directly to RevenueWell’s head of marketing and is one of the three within marketing that will define the strategic vision and execution blueprint for our revenue growth engine over the next several years.
Own performance strategy, planning, execution, measurement, and experimentation for marketing’s one-to-many, target market-facing programs designed to produce new revenue opportunities.
Hire, manage, and develop high performing—and data-driven—demand generation experts able to collaborate effectively in a cross-functional team environment.
Develop and maintain productive relationships with marketing’s key stakeholders across sales, customer success, and product.
Implement performance reporting frameworks based on LTV for analyzing the effectiveness of channels, campaigns, and offers.
Own and maintain the integrity of source/channel attribution data, in partnership with revenue operations, in order to report on—and more importantly, actively manage—performance of the paid, organic, and owned channels we leverage throughout the buyer’s journey.
Work closely with both marketing team ops and revenue ops to ensure we have the right technology, with the right configuration, to ensure the performance team members have what they need to hit targets.
Select and manage performance marketing vendors (e.g. SaaS tools, ad platforms, agencies) according to needs + budget.
Develop a deep understanding of our market, product, and buying personas.
Be a thought leader + educator on digital marketing for other teams (e.g. product, sales, etc.)
You’re an experienced demand generation leader who understands the outsized impact that strategically executed performance marketing has on a B2B brand’s growth and its bottom line. You’re a true full-stack marketer who understands the ins and outs of getting in front of a target audience with SEO, PPC, email, display, direct response, and sales-coordinated marketing tactics and converting prospects into revenue. You understand how to effectively integrate your craft into cross-functional teams charged with accelerating revenue growth and new market penetration. You’re also curious—and constantly study—high performing marketing campaigns from world-class brands in order to integrate their lessons + emerging wisdom into your team’s work.
WHAT WE’RE LOOKING FOR:
8+ years of experience leading demand generation, resource budgeting, and forecasting marketing performance in B2B SaaS. SMB experience strongly preferred.
Proven track record of cross-functional leadership within marketing and across product, sales, and customer success.
Excellent communication, writing and presentation skills. You should be able to teach audience segmentation, channel optimization, and integrated performance marketing, and lead by example.
Demonstrated success in achieving performance targets at high-growth, results-driven organizations.
Willingness to roll up your sleeves and dive into the details as you build out your team and on an ongoing basis according to budget and needs.
Astute ability to balance strategic planning with day-to-day execution.
WHAT’S IN IT FOR YOU
Highly competitive base salary + performance incentive plan
Casual work environment where hustle goes a long way and work is enjoyable
Great opportunity to get into a fast-growing company and build something big
Medical/Dental/Vision/FSA plus other company-sponsored insurance plans
No-wait, 401k plan with matching
RevenueWell is an Equal Opportunity Employer of minorities, females, protected veterans, and individuals with disabilities. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
No search firm solicitations, please.
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