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UnitedHealth Group Physician Marketing Specialist - Tampa, FL in Tampa, Florida

Do you have compassion and a passion to help others? Transforming healthcare and millions of lives as a result starts with the values you embrace and the passion you bring to achieve your life’s best work.(sm)

The Sr Market Practice Specialist (Sr MPS) is responsible for supporting the development and execution of a strategic plan that supports the goals of the organization. A primary focus of this position is to develop, coordinate and monitor tracking systems for event activities thru Salesforce, call center, lead assignments, and enrollment disposition. This position will work closely with corporate marketing staff, team members, field agents, and community partners to ensure there is full tracking for budget spend on all marketing events and develop reports to show cost per event, cost per lead and cost per sale. This position will be responsible to train agents and assigned team members to improve awareness of WellMed’s health care delivery system. The position is also responsible for providing assistance with special projects and educational efforts as directed by management. This position is accountable for market membership goals for growth, retention and improved brand awareness.

Primary Responsibilities:

  • Mentor/develop assigned team members; develop an agenda and conduct weekly/biweekly training sessions as appropriate, evaluate progress thru ridealongs and observation

  • Schedule periodic review with the assigned MPSs to recognize performance and assess challenges

  • Gather market intelligence to facilitate marketing strategies and innovate new solutions

  • Represent the department in marketing and physician meetings

  • Collaborates with the market leadership to create an action plan for territory activities and community outreach. Designs, creates and executes marketing activities to support growth and retention goals. Reviews marketing activities with appropriate market leadership and obtains approval

  • Identifies opportunities with the Medicare eligible population in person or telephonically, and obtains appropriate consent for ongoing contact to promote the health care delivery system

  • Provides support to the clinics for events, training, and collaterals and other duties to be assigned

  • Maintains a professional relationship with community contacts/agencies, health care delivery system administration, physicians and other staff as well as local contracted health plan staff

  • Conducts group presentations at various events or community/professional meetings to generate leads and raise awareness of the WellMed health care delivery system

  • Completes all necessary reports and deliverables as requested by leadership according to established deadlines

  • Participates actively in staff and operational development meetings and training sessions

  • Assists in the implementation and development of marketing strategies based on requests from market leadership regarding all communications objectives

  • Effectively creates databases and manages assigned budgets with productive ROI results

  • Collaborates with outside vendors as needed to fulfill program initiatives

  • Ensures alignment between brand-building, positioning and direct-response objectives

  • Manages promotional campaigns through various media organizations to ensure the proper message is presented

  • Supports the development of marketing and advertising schedules, maintains and meets deadlines and budgetary requirements

  • Liaises with corporate and market representatives on marketing collaterals needed for special events, advertisement initiatives and other requests submitted by senior leadership

  • Reviews bids from vendors, arranges purchase orders and evaluates the quality of vendor services

  • Occasional weekend and evening work

  • Performs all other related duties as assigned

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s degree in a related field (4+ years of comparable work experience beyond the required years of experience may be substituted in lieu of a bachelor’s degree)

  • 3+ years of marketing project management, communications and/or marketing campaign development, and event planning experience

  • Experience with CMS guidelines and/or experience in a health care related field

  • Proficiency in Microsoft Excel, PowerPoint, and Word, and internet research

  • Access to reliable transportation

  • Ability and willingness to travel as determined by business needs

Preferred Qualifications:

  • 5+ years of project management, communications and / or marketing campaign

  • Development and event planning experience

  • Bilingual (English/Spanish) fluency

  • Performs all other related duties as assigned

Physical & Mental Requirements :

  • Ability to lift up to 25 pounds

  • Ability to push or pull heavy objects using up to 25 pounds of force

  • Ability to sit for extended periods of time

  • Ability to stand for extended periods of time

  • Ability to use fine motor skills to operate office equipment and/or machinery

  • Ability to receive and comprehend instructions verbally and/or in writing

  • Ability to use logical reasoning for simple and complex problem solving

UnitedHealth Group requires all new hires and employees to report their COVID-19 vaccination status.

Careers with WellMed. Our focus is simple. We're innovators in preventative health care, striving to change the face of health care for seniors. We're impacting 550,000+ lives, primarily Medicare eligible seniors in Texas and Florida, through primary and multi-specialty clinics, and contracted medical management services. We've joined Optum, part of the UnitedHealth Group family of companies, and our mission is to help the sick become well and to help patients understand and control their health in a lifelong effort at wellness. Our providers and staff are selected for their dedication and focus on preventative, proactive care. For you, that means one incredible team and a singular opportunity to do your life's best work.(sm)

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: Physician marketing Specialist, Physician Marketing, Specialist Marketing, Tampa, Brandon, St. Petersburg, Clearwater, FL, Florida

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