Penn Foster Email Marketing Coordinator in Scranton, Pennsylvania
Position Summary:If you’re passionate about email marketing and want to have a direct impact on the success of our students, partners and company, you’ve come to the right place. We’ll help you get on a path to becoming a master of email marketing, marketing automation and customer relationship management. We’re looking for an Email Marketing Coordinator to join our team as we work to continuously improve our outreach to learners using multi-channel marketing strategies. In this role, you will support the Lifecycle Marketing team by creating highly targeted email, SMS, and message center campaigns using an enterprise digital marketing platform to support all aspects of the student experience, including conversion, retention, outcomes and loyalty efforts. Under the direction of the Email Marketing Manager, you will be collaborating with various teams including Creative, Content Marketing, Client Support, Technology, Education, and Student Services on the execution and performance tracking of marketing campaigns across the Student Lifecycle. Success in this role will be defined by your ability to collaborate with team members in order to execute high quality campaigns in a timely manner, as well as your ability to contribute to the creativity and innovation of new ideas that will drive positive outcomes across channels.
Essential Job Functions:
Partner with internal stakeholders to manage, create and execute data-driven, dynamic, highly targeted email campaigns, retention programs, ad hoc campaigns, and loyalty building communications.
Own process for setup and execution of email and other cross-channel campaigns within digital marketing platform. Provide samples of campaigns to stakeholders and coordinate any necessary updates.
Define and identify target audiences in support of list segmentation strategies.
Compile content and assets to produce campaigns.
Help develop and execute a testing calendar and drive testing strategies from conception through execution and results sharing. Assist with pulling results with key stakeholders to improve key performance metrics.
Understanding the day-to-day communication priorities as defined by the communications calendar and taking ownership for the development work that is required for each project.
Participate in team meetings where communications strategies are outlined to ensure that priorities and objectives are in alignment for the entire team.
Knowledge, Skills, Abilities:
Bachelor’s degree in marketing or technology-related field
1+ years’ experience in a data-driven, email/cross-channel communications role
Experienced with enterprise level email service provider (Oracle Responsys, Salesforce Marketing Cloud, IBM/Silverpop, Hubspot, Adobe Campaign)
HTML & CSS skills a plus
Positive, solutions-oriented disposition with exceptional ability to collaborate with all levels of staff and across all departments of the organization
Strong interest in modern marketing technology trends and techniques
Capacity to thrive in a fast-paced, challenging environment; self-starter with ability to support multiple work streams to meet deadlines
Detailed-oriented, strong communication and organizational skills a must
Equal Employment Opportunity:
At Penn Foster we are proud to be an Equal Employment Opportunity employer. We are committed to creating a work environment that embraces and celebrates diversity. We do not discriminate based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other status protected under federal, state, or local law.
At Penn Foster, we are dedicated to helping over 300,000 students each year achieve their goals through affordable, accessible, career-focused learning. Our mission has remained the same since 1890: to enhance the lives of our students and clients through the acquisition of skills and credentials that can help them work toward their career and life goals. Together with our extensive partner network of leading employers, community-based organizations, and academic institutions, we close skills gaps and are building a workforce that’s prepared for the future job market. We aim to help businesses thrive by mobilizing their individual workers and energizing communities with opportunities for growth and progress. We are proud to play a role in the success of over 80% percent of our graduates that see improvement within their careers, as they inspire us to keep finding new ways to further our reach and broaden horizons. Join the Penn Foster movement and start working toward a better future today.
What We Offer:
We offer a competitive base salary, plus a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, parking & commuter benefits, a 401K with a company match, plus free access to all of our online programs.
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