J&J Family of Companies J&J Vision Care - Brand Manager (Fixed term, 12 months) in Pratica Di Mare, Italy
Responsible for driving one or multiple brands within the ACUVUE® portfolio, through input to brand planning and delivery of integrated campaigns with a multi channel approach.
Roles & Responsibilities
• Development of consumer and professional communication materials and promotions to support the strategies and plans defined for the brand.
Development & management of trade marketing & commercial activities related to the brand.
Establishment of success criteria of all activity and measurement against specific KPIs with resources such as online analytics and various financial and sales reports, or through ad-hoc tracking tools.
• Market & internal data analysis (multi channel), leveraging available tools and studies, in order to improve J&J position in the market.
Management of external agencies to deliver marketing initiatives within identified budgets.
Decision Making, Authority and Controls
Autonomy in managing budgets and external agencies after agreement with Marketing Manager and key stakeholders
Autonomy in driving key projects in alignment with Marketing Manager and key stakeholders.
Development of activities and material targeting consumers and/or ECPs, and responsibility for driving the copy clearance approval process and all required internal procedures being compliant to all internal & external rules.
Input to annual country marketing plans.
Degree in Business studies (Engineering as second best)
Previous consumer goods marketing experience required (6 months of relevant experience).
Strong analytical skills and familiarity with commonly used MS Office tools (XLS, PPT) and Adobe
Strong communication and presentation skills;
Digital marketing experience
Fluent in English.
Puts the CREDO at the heart of every day-to-day activity and behavior with people.
Professional marketing experience and/or sales experience would be beneficial.
Experience with marketing research tools and design.
Italy-Lazio-Pratica Di Mare-
Johnson & Johnson Medical S.p.A. (7257)