Integra LifeSciences Product Manager Codman Specialty Surgical in Oakville, Ontario
Product Manager Codman Specialty Surgical
CA–ON–Oakville, Vacancy ID2021-37198
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Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons, so they can concentrate on providing the best patient care. Integra offers innovative solutions in orthopedic extremity surgery, neurosurgery, reconstructive and general surgery, and regenerative wound care.
Founded in 1989 Integra is headquartered in Plainsboro, New Jersey and has more than 4,000 employees worldwide. Integra’s common stock is listed on The NASDAQ Stock Market under the symbol “IART.”
The Product Manager is responsible for the performance of Integra Canada’s growing portfolio, with an emphasis on the Codman Specialty Surgical portfolio; in terms of marketing, profits and costs. Product responsibilities to be phased in as per timelines outlined by Integra Canada’s Head of Marketing. Reporting to the Head of Marketing, he/she ensures the strategic development and execution of Marketing Plans for the respective products.
Determines the marketing objectives for responsible brands, on the basis of the company and commercial strategy, in consultation with the Head of Marketing. This involves an annual marketing/operating plan, forecast and long-term strategies for the responsible products. Ability to influence sales teams through strategic initiatives designed to grow business areas long term.
Looks at marketing plans for Integra Canada products and is responsible for market placement, positioning and/or promotion. In consultation with the team, develops and implements marketing actions: promotion, market research, marketing information, communication and public relations
Strong product skills including: Analysis, segmentation, planning, roll out and monitoring.
Evaluates strategies for product phase-out and new product launches to ensure products are properly positioned and that promotional tools and supporting materials will stimulate sales growth
There is significant strategic input from this position on product placement and mix. Working with the Head of Marketing, establishes strategies to manage life cycles, launches, market development.
Is responsible for devising, directing and coordinating marketing programs and promotions to achieve sustainable sales growth and maximize profitability, market growth and market share
Develops and executes strategies to increase the awareness and acceptance of our product portfolio with all stakeholders, including hospital accounts, public and private payers, patient associations, etc.
Continuously monitors competitive activity and develops and executes appropriate strategies and tactics to protect market share
Other duties as assigned
What are we looking for?
The requirements listed below are representative of the knowledge, skill, and/or ability required for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s degree required
3-5 years of experience within the medical device, pharmaceutical, biological industry, or closely related
Knowledge in healthcare reimbursement and healthcare management
Performed quantitative analysis to guide global/regional performance and decision making
Created components of comprehensive global marketing plans
Managed elements of new product commercialization launch
Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)
Effectively worked with both direct and indirect sales force to achieve result
Implemented elements of brand positioning strategies that resulted in incremental demand for product
Experience working with a best in class repeatable marketing methodology
Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
Strong analytic, technical and conceptual aptitude
Proven strategic planning and implementation capabilities
Excellent oral and written communication and presentation skills
Strong interpersonal skills and coaching skills at the employee and management levels
Average travel requirement is approximately 30%
We are proud of our 25 year heritage as a leader in regenerative medicine. Today, our scientific innovation and diverse product portfolio continue to help patients and surgeons around the world.
We have an entrepreneurial, small company feel, yet deliver big company results. Your ideas – big and small – are welcome here. We embrace change and reward our people who are committed to making Integra a stronger company.
We believe how we do things is as important as what we do. Our Values guide how we work and how we act towards our customers, patients and each other every day. We value Our People, Integrity, Excellence, Embracing Change, Decisiveness and Teamwork.
Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.
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