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PwC Global Marketing Digital Web Manager in New York, New York

Specialty/Competency: IFS - Brand & Communications

Industry/Sector: Not Applicable

Time Type: Full time

Government Clearance Required: No

Available for Work Sponsorship: No

Travel Requirements: Up to 20%

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. The Global Marketing Organization (GMO) creates relevance, distinctiveness and growth for the PwC brand and business. We work together with the global markets and territory marketing leaders to deliver the go-to-market priorities aligned to Platforms, and enable sales and marketing excellence across the network.

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be a purpose-led and values-driven leader at every level. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

As a Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to:

  • Develop new skills outside of comfort zone.

  • Act to resolve issues which prevent the team working effectively.

  • Coach others, recognise their strengths, and encourage them to take ownership of their personal development.

  • Analyse complex ideas or proposals and build a range of meaningful recommendations.

  • Use multiple sources of information including broader stakeholder views to develop solutions and recommendations.

  • Address sub-standard work or work that does not meet firm's/client's expectations.

  • Use data and insights to inform conclusions and support decision-making.

  • Develop a point of view on key global trends, and how they impact clients.

  • Manage a variety of viewpoints to build consensus and create positive outcomes for all parties.

  • Simplify complex messages, highlighting and summarising key points.

  • Uphold the firm's code of ethics and business conduct.

The Digital Presence Centre of Expertise is a global team, accountable for developing the network strategy for pwc.com, driving the innovation and investment roadmap for the website, and creating a seamless and personalized experience by leveraging PwC’s MarTech stack. This position will be part of a team and is responsible for working with the business, IT and marketing teams to deliver a dynamic experience on pwc.com.

Job Requirements and Preferences :

Basic Qualifications :

Minimum Degree Required :

High School Diploma

Minimum Years of Experience :

4 year(s)

Preferred Qualifications :

Degree Preferred :

Bachelor Degree

Preferred Knowledge/Skills :

Demonstrates extensive knowledge of, and/or proven record of success in, the execution of digital marketing programs, preferably within a global network of professional services firms, emphasizing the following:

  • Developing, executing and analyzing digital marketing programs that resonate with and drive desired behavior from targeted external audiences;

  • Developing, executing and managing online marketing campaigns;

  • Understanding website analytics such as Google Analytics and Adobe Analytics;

  • Understanding of key business issues clients are facing and aligns our marketing strategies around those issues;

  • Maintaining knowledge of digital marketing trends/leading practices and applying new thinking and innovation to digital marketing programs;

  • Measuring and tracking results of all elements of digital marketing programs, and reporting on Return on Investment by providing input on quantitative and qualitative research and analyses on the effectiveness and engagement level of campaigns;

  • Demonstrating knowledge of or ability to learn Adobe Experience Cloud and Salesforce;

  • Executing multiple comprehensive digital marketing programs simultaneously;

  • Liaising with leadership to present new ideas and maintain awareness of digital marketing activities;

  • Developing integrated communications programs to help drive revenues and build client relationships;

  • Participating in the evaluation, analyses and interpretation of voice of the customer and market research information and applying learnings to inform digital marketing strategy;

  • Maintaining and improving skill set to stay abreast of changes in the media landscape; and,

  • Analyzing campaign performance data to provide insights and optimization recommendations.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

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