Forbes Media Senior Manager, Demand Generation in Jersey City, New Jersey
Forbes Media is seeking an experienced B2B demand gen professional to conceptualize and execute multi-channel marketing campaigns to elevate the Forbes brand and drive revenue. We are looking for a professional skilled in the art of marketing, loves data, and is passionate about testing, measuring, analyzing and iterating across multiple programs, products, and audiences.
The ideal candidate is an email marketing maven with experience creating, executing and measuring campaigns in leading marketing automation platforms (Marketo + Pardot experience a plus!) who also has experience with display and paid social media.
Create and execute multi-channel demand generation and nurture campaigns driving demand for Forbes platforms leading to sales
Collaborate with sales and functional leaders to develop messaging, design and targeting
Develop nurture campaigns to enhance funnel velocity
Utilize multiple marketing channels to reach desired audiences based on campaign goals
Measure, track, evaluate and report on results
Continually test and learn, refine processes, and implement leading best practices using all available tools
Execute multi-channel lead generation campaigns for Forbes advertisers
Collaborate with account management teams (and clients directly) to execute lead gen campaigns via Forbes platforms
Work closely with functional leaders on audience targeting
Coordinate with external partners as needed
Prepare and deliver reports
4-5 years in B2B demand generation, centered around email marketing with a strong track record of delivering results
Hands on experience with leading marketing automation systems (Marketo + Pardot a PLUS!) and Salesforce CRM
Deep knowledge of data, segmentation, measurement and analysis
Strong understanding of account based marketing/targeting best practices and implementation tactics
Experience with securing, creating and activating digital display media and paid social media
Strong project management skills
Curious, eager and energetic
Highly collaborative, great communicator and ability to prioritize in a fast paced environment
The defining voice of entrepreneurial capitalism, Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most-influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 120 million people worldwide through its trusted journalism, signature LIVE events, custom marketing programs and 40 licensed local editions in 70 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements.
Forbes is an equal opportunity employer.