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Robert Half International Digital Marketing Manager in GAITHERSBURG, Maryland

Description

Digital Marketing Managers should apply for this opportunity with a client of The Creative Group. Do you feel confident in your ability to make decisions, get the job done, and be good with people and details—all while keeping tight control over the bottom line? You might be the experienced, knowledgeable Digital Marketing Manager for this position, if you can prove you understand the ins and outs of marketing strategy, analysis, and campaign execution! The Digital Marketing Manager leads digital improvement initiatives and partakes in digital transformation efforts.

Major responsibilities

  • Lead weekly reviews with key stakeholders, get budgetary sign off and report back on ROI

  • Prompt more insight and analysis into the effectiveness of CRM initiatives

  • Cultivate, suggest, forge, and oversee long-term digital marketing campaigns; plus spearheading short-term advertising and marketing solutions

  • Handle take up of products/services through new channels to fall in line with business objectives

  • Bestow clear communications to the customer that are important to their needs and life stage

  • Brainstorm with product and operational teams to identify key opportunities to increase the customer journey & experience

  • Confirm that the CRM plan is executed in due time and within budget

  • Lead an experienced team of digital specialists and head the digital strategy

Requirements

  • Extraordinary skill in shaping digital brands with strong ROI

    • A proportional mix of skill, management experience and initiative

    • Health Care experience

    • Foundational knowledge in Digital Marketing

    • Practical knowledge of Campaign Planning

    • Adeptness in Adobe Campaigns

    • Pharmaceutical copywriting experience

    • Ad Campaigns experience

    • Digital Media Campaigns experience highly preferred

    • Background working with Direct Mail Campaigns

    • General familiarity with Campaign Effectiveness

    • Paid Search Campaigns experience highly valued

    • Solid understanding of B2B Marketing

    • Previous experience working with Online Marketing Campaigns

    • Demonstrated knowledge of Advocacy Campaigns

    • Earlier work involving Direct Marketing Campaigns

    • Good understanding of Integrated Marketing Campaigns

    • Skillful multi-channel marketing and digital brand consistency

    • Educated sense of frontline customer journey, driving traffic to our main site

    • Past role in vendor management

    • experienced in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

    • Preceding managerial position is preferential

    • Practical knowledge of Content Management System (CMS) & Digital Marketing System (DMS)

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit https://roberthalf.gobenefits.net/ for more information.

© 2020 The Creative Group. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (www.roberthalf.com/terms-of-use).

Salary: DOE

Location: GAITHERSBURG, MD

Date Posted: February 23, 2021

Employment Type: Full-time

Job Reference: 04510-0011710757

Staffing Area: Creative u0026 Marketing

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