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Robert Half International SaaS Product Marketing Manager in DENVER, Colorado


TCG is partnered with an exciting and successful start-up in the search for a Product Marketing Manager. The Product Marketing Manager is responsible for driving product and feature adoption by implementing a launch process, owning go-to-market strategy and execution across business functions – building feedback loops, understanding the competitive landscape, and being the voice of customers internally, and the voice of the product externally.

The Product Marketing Manager will:

  • Refine the product launch process including everything from tiering launches and identifying stakeholder roles to building internal feedback loops

  • Own GTM strategy for each product launch, closely collaborating with Product to manage the transition from development to launch phase, running pilots to determine key messaging and rollout plans, creating internal and external collateral, training the Sales team, and developing customer communications

  • Track KPIs for each launch and evaluate results to make informed decisions about how to iterate on future launches

  • Drive market awareness and thought leadership through collaboration with the marketing team

  • Maintain a comprehensive understanding of our competitive landscape by conducting ongoing competitor research and market analysis

  • Manage the customer feedback processes through focus groups, customer surveys, NPS results, and collaboration with the Community Marketing Manager for social listening

  • Use competitor and user insights to inform feature prioritization and product messaging

  • Drive upgrades by creating compelling messaging and collateral to raise awareness about plans, features, and value

  • Reduce churn with onboarding and retention campaigns that drive product adoption and success, and facilitate connections with the Customer Success team


  • Bachelor's degree

  • 3+ years of experience in product marketing at a B2B SaaS company

  • Experience implementing a product marketing framework

  • Experience driving successful product launches

  • Exceptional written and verbal communication skills

  • Experience working with multiple stakeholders in the launch of a product

  • Experience at a mortgage tech or FinTech company a plus!

If you are passionate about Product Marketing and looking to join a growing organization with exciting products that help people, the Product Marketing Manager role could be a great fit. Please send your resume directly to Shayne Ravin (email address in LinkedIn profile). Only candidates who fulfill these requirements will be contacted.

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis. Our experienced staffing professionals can promote you to employers and advocate on your behalf. We provide access to top jobs, competitive compensation and benefits, and free online training. For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best. Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions? Call your local office at 1.888.490.5565. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to temporary professionals. Visit for more information.

© 2020 The Creative Group. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (

Salary: $85,000.00 - $100,000.00 / Yearly

Location: DENVER, CO

Date Posted: February 23, 2021

Employment Type: Full-time

Job Reference: 00610-0011712047

Staffing Area: Creative u0026 Marketing