Truist Client Marketing Senior Consultant/Lead - Truist Mortgage Portfolio in Charlotte, North Carolina
Req ID: R0051980
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Regular or Temporary:
Language Fluency: English (Required)
1st shift (United States of America)
Please review the following job description:
Join the Truist Marketing team as a key Retention partner for our growing Truist Mortgage Portfolio. Leverage your expertise to drive a client-first approach for retention utilizing your marketing experience with a focus on building relationship/segment focused marketing journeys to keep Truist top of mind after the loan has closed an onboarded into our Servicing platform.
Utilize your thought-leadership expertise to guide marketing and agency partners to digital ecosystem. Guide how we should be thinking differently about how to serve our current clients and new to the bank households. Build test and learn plans, optimizing targeting, messaging and creative. Be comfortable delivering quantitative performance analysis to leadership teams, leveraging implications to craft recommendations and out of the box ideas.
While this role is an individual contributor – you will need to have the navigational skills to consult with and rely on multiple partners across an evolving matrix organization. As part of the Marketing team, you will have significant support to help guide your test and learn approach, as well as the resources to execute upon it.
You must be comfortable performing as a collaborator and project manager – representing the client-first approach to support the Truist Purpose and Brand.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
Apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research.
Manage large marketing initiatives, utilizing all marketing channels include digital.
Interpret internal/external business challenges, including client needs and competitive marketplace and recommend best practices to improve products, processes, or services.
Apply a comprehensive understanding of how the business operates to solve technical, operational, and business problems.
Lead teams or projects with moderate resource requirements, risk, and complexity.
Mentor less experienced teammates to build their own technical expertise.
Directly impact the achievement of client, operational, project, service, and risk management objectives.
May have people management responsibilities.
Work independently, with guidance in only the most complex and unusual situations.
Deliver programs on budget and on time.
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Five years of related experience or an equivalent combination of education and experience
In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
Knowledge of client needs and competitive landscape and the factors that differentiate Truist and its competitors in the market
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
Ability to provide direction, coaching and mentor teammates
Fluent in Excel and PowerPoint, preparing dynamic presentations for senior level teammates
Developing presentation skills and communication skills
MBA or Master's degree in related field
Ten years of related experience
Previous experience in financial services, retail or packaged goods industries
Consumer/Commercial/Corporate/Wealthbanking product and/or segment marketing experience
Experience with Salesforce CRM platform
Previous experience delivering quantitative performance analysis highly desired
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Sitting (if checked, indicate frequency)
Constantly (More than 50% of the time)
Standing (if checked, indicate frequency)
Frequently (25% - 50% of the time)
Walking (if checked, indicate frequency)
Frequently (25% - 50% of the time)
Bending (if checked, indicate frequency)
Occasionally (Less than 25% of the time)
Lifting (if checked, indicate pounds)
Up to 25 lbs.
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
Travel (Must select one)
Up to 25%
Truist supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace.
Thank you for your interest in Truist! BB&T and SunTrust have come together in a transformational merger of equals to create Truist, the premier financial organization in the country. You may notice references to our legacy company names, BB&T and SunTrust, in places throughout this site. All such references should be understood to refer to Truist moving forward while we continue to transition to the Truist name.
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